posted 14th June 2025
The Future Productions launch their most powerful fight promo yet!
During a bizarre wave of hate online which saw internet trolls target Ian Machado Garry and his family the Team wanted to create a fight promo that doesn’t shy away from the harsh words.
Hate in sport isn’t something our team hasn’t seen before - it’s not our first rodeo.
Layla worked on the Adidas ‘There will be Haterz’ campaign first broadcast in 2015. Featuring Karim Benzema, Sergio Aguero, Gareth Bale and James Rodriguez. Layla felt this was the perfect time to bring back the shoots sentiment and create a truly powerful retort.
Working alongside Curtis Pyke the team created this awesome promo - Enjoy!
